BiShare Web App & Landing Page

App is designed to provide a seamless experience for sharing, storing, and managing documents. With a focus on ease of use, security, and organization, the app aims to cater to users who need a complete solution for document management.

Tasks

Usability Testing
UX/UI Design
Brand Strategy
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Overview:

The app was redesigned to improve its usability and overall user experience. The redesign process included moderated user testing, where participants were asked to complete a series of predefined tasks. The insights gained from these tests were crucial in identifying key areas for improvement.

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Problem:

To further assess the usability and effectiveness of the redesigned app, we conducted a moderated user test. During this test, we asked users to complete a series of tasks that we had determined beforehand. These tasks were designed to evaluate different aspects of the app, including navigation, functionality, and overall user experience.

100% fail

Navigation Confusion

100% fail ratio in one simple task such as "Please edit your name from profile tab."

What the Numbers Say

Understanding user perspectives

Evaluation of Problems with Quantitative Data

-3 out of 5 participants (60%) had difficulty navigating the app due to the placement of visual elements. Users experienced frustration and took longer to complete tasks, leading to a less efficient user experience.
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-4 out of 5 participants (80%) found the icons confusing, which made it difficult for them to understand the interface. This confusion resulted in frequent mistakes and misunderstandings of the app’s functions, reducing overall user satisfaction.
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-All 5 participants (100%) questioned the content layout due to poor visual hierarchy, which led to repeated uncertainty about where to focus. This issue caused significant delays in task completion and contributed to a cluttered user experience.
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-100% of the participants failed to complete the task of updating their profile information correctly. The failure rate highlighted a critical usability flaw, indicating that the profile update process was not intuitive or accessible enough for users.

"I can't seem to find where to update my profile. The icons don't make sense to me."

"I expected the profile update to be straightforward, but I couldn't figure it out."

To better align with user needs, I crafted these personas as a foundation for my strategic decisions.

To address the issues identified during user testing, we created wireframes that allowed us to experiment with different design solutions. This step was crucial in refining the app’s navigation, iconography, and visual hierarchy before moving on to the final design phase.

Redesign Solution

The essential user journey involves the task of posting an item. I have multiple screen iterations and I’m soliciting user feedback to improve them.

User Feedback

We enhanced the user experience by adding step counters and progress bars to clearly indicate the stages of tasks such as file uploads and customer addition. Additionally, we implemented real-time feedback within form fields during the sign-up process, where password requirements are instantly displayed in the input box, helping users understand and meet the criteria as they fill out the form.

Clear Menu Structure

We redesigned the menu layout to be more intuitive and accessible, ensuring that users can quickly locate the features and tools they need. The menu structure is now organized by logical categories, making navigation more straightforward.

Data Visualisation

We enhanced data visualization by introducing clear, interactive charts and graphs that are easy to interpret. These visuals are designed to provide users with actionable insights at a glance, improving their overall experience with the app.

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