Overview:

This case study explores the redesign of a habit tracker app aimed at improving user engagement and retention. The app initially struggled with common user pain points, such as loss of motivation and confusion about effective habit formation. Through targeted research and user feedback, we identified key challenges and implemented a series of design improvements. The new app design focuses on goal-setting, progress tracking, flexibility, and personalized habit suggestions to create a more engaging and sustainable habit-forming experience for users.

Problem:

Users often lose motivation shortly after downloading habit tracker apps due to overwhelming task lists and a lack of understanding about effective habit formation. Our app previously encountered this common issue, leading to a decline in user engagement and app retention.

68% of users

Lack of Motivation as a Major Barrier:

68% of users reported a lack of motivation as the primary reason for discontinuing habit tracking.

What the Numbers Say

Understanding user perspectives

To understand the challenges faced by users, I conducted extensive research, including user interviews, benchmarking, and forum analysis. The following pain points and insights were derived from my research:

- 45% of users indicated that repetitive tasks led to boredom and disengagement.
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- 60% of users were unsure about how to form effective habits.
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- 55% of users felt they lacked insight into their progress, resulting in a loss of motivation.
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- 40% of users did not realize that habits could be flexible, leading to frustration when routines were disrupted.
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- 63% of users set up too many habits at once, leading to a decrease in motivation when unable to complete them.
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