Overview:

SwatchLOOP, a pioneering web app in textile waste management and recycling, sought to redesign its landing page to enhance user engagement, improve clarity of its services, and attract key stakeholders. The goal was to create a landing page that would effectively communicate SwatchLOOP's value proposition while offering a seamless user experience.

Problem:

SwatchLOOP’s previous landing page struggled to effectively communicate its complex value proposition to a diverse audience, including recycling companies, manufacturers, B2C brands, green initiatives, and investors. Users found it difficult to understand how the platform worked, what problems it solved, and how they could benefit from it.

Research and Discovery Phase

To create a landing page that truly resonates with SwatchLOOP's diverse audience, we began by thoroughly understanding the users’ needs, challenges, and expectations. Through a combination of user research, interviews, and competitive analysis, we identified key pain points and industry trends, allowing us to design a more user-centered and effective solution. This phase laid the groundwork for building a landing page that would not only communicate SwatchLOOP’s value but also provide an intuitive and engaging user experience.

What the Users Say

Understanding user perspectives

Identifying User Needs and Pain Points:Through user research and interviews, we discovered key pain points:
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- Difficulty understanding SwatchLOOP's role in the recycling ecosystem.
- Lack of clear information about how the platform works.
- Users seeking transparency and ease of navigation when exploring services.

Competitive Benchmarking:We analyzed landing pages of leading platforms in the green tech and recycling sectors. These pages often focused on visual storytelling, clear calls to action, and data transparency. We identified best practices such as the use of minimalistic design, clear messaging, and user-centered interfaces.